It’s a study of health/illness in people or brand value/likability test in brands. It is the way we learn how to prevent, diagnose and treat illness or product test for launch.

Clinical research describes many different elements of scientific investigation. Simply put, it involves human/machine/products participants and helps translate basic research (done in labs/venue) into new treatments and information to benefit patients. Clinical trials as well as research in epidemiology, physiology and path physiology, health services, education, outcomes and mental health can all fall under the clinical research umbrella.

  • Test Drive (Automobile)
  • Performance check
  • Food Wine Test (Product Testing)