Qualitative Research is about in-depth knowledge and direct feedback in an interpretative and naturalistic approach to the world which provides critical insights and gives you better understanding of your customers, their perceptions and emphasizes on natural setting from the point of view of the research participant which brings core insights to build a perfect strategy.

Research Asia professionals understand and utilize the latest research techniques, through their involvement with professional associations and continued education, giving you the best possible results despite of a particular class, racial, cultural and ethnic community perspective which plays a vital role for clients to simplify their marketing communication strategies, creating ideas for product enhancement.


  • In-depth Interviews (IDIs)
  • Focus Group Discussions (FGDs)
  • Dyads/Triads
  • Telephonic depth Interviews (TDIs)
  • Mystery Shopping
  • Ethnographies
  • Online Focus Group Discussions
  • Online Research Communities
  • Recruitment (hiring)
  • Moderation